Email Marketing For The Small Business
Do you own a small retail or service business? Have you learned how to harness the power of the internet, specifically email, to advertise, market, and promote your business to new and prospective customers? If not, heres a short article on why and how to use email effectively.
Approximately 60 billion emails are sent every single day. Billion with a B! Of course, most of those messages are some form of SPAM or pornography, but you can also assume that many millions of those messages are communicating some type of marketing or sales message. Whats sad is that many of THOSE will be left unopened, and of the ones that ARE opened, most will never be read.
I can show you how to use email effectively in your small off-line service or retail business, and how to get those messages opened and read by your prospects and customers. The question is, Why arent you using small business email marketing?
Marketing your small off-line business using email gives you a very low-cost and time-efficient way to communicate to customers and prospects a tightly-focused marketing or sales message. In addition, once you discover an effective tactic, it becomes easy and in-expensive to repeat it. What could be better than that?
Think of a time you needed to make sales fast- either cash was in short supply, or you had an overstock. How did you get the word out. If you had your customers and prospects email addresses, and you had been set up to blast an email message to them, you would have known just what to do. The good news is, those are both simple things to set up for yourself, if you know how. Once they are in place and working smoothly, its like having your very own staff of personal couriers delivering your message directly to your customers.
Maybe youve always believed that small business email marketing was beyond your capabilities, but I can safely say that anyone with even the most basic computer skills can set up an email marketing campaign in a single afternoon. Then, in under one hour per week, you can maintain regular, personalized contact with all your customers and prospects.
If you could let each of your customers know when you have a special, a sale, or a discount with just the press of a few keys on your keyboard, wouldnt you like to do it? Thats a pretty accurate description of small business email marketing. If youre not on board, its not too late to start.
Would you like to set up and manage an effective campaign for small business email marketing? Youll be amazed at the power and flexibility youve been missing.
