How to Use PPC Advertising II
If your business is affiliate marketing, Google does not allow any more than one advert to the same URL. What that means is that you have to direct visitors to your advert towards a page on your website. Otherwise Google will not accept it. Other PPC sites might do so, but none have the same importance as Adwords. With Google Adwords you have the opportunity to provide two URLs. The first is that which is seen, which should be your home page, and the second, which is not visible, is that which the prospect is sent to when they click on your advert.
You must arrange that to be a page which not only offers the product you are advertising, but also an opt-in form for your list. Never let a visitor leave your site without the opportunity to sign up for your list. There are many ways in which can seduce this email address, but your main objective is the sale. For that reason your PPC link should lead anybody that clicks on it straight to what you are advertising. This can take one of two forms.
If the product you are selling is your own, then it should be your sales page. It could be a squeeze page that offers the product you offer with the opportunity of an upgrade if they sign the form so that you can email it to them. It could be a straight sales page, but wherever possible, you should have an up-sell or back-sell on the product.
