Protecting A Logo: One Key to Branding Success
(Submitted by: David Dawsey)
Logos play an important part in marketing and brand recognition. Take, for example, Nikes Swoosh, Mercedes-Benzs Star, or Targets Bullseye. These logos have become immediately recognizable as identifying the source of particular goods and ... Read article
Branding Your Company - What Increases Name Recognition
(Submitted by: Leslie McKerns)
As a branding expert, companies often come to me asking, what can I do to increase my firms name recognition? Of course, increasing name recognition is only one aspect of the branding puzzle, but an important one. It is particularly perplexing to ... Read article
Branding Your Web Content
(Submitted by: Yasheve Miller)
There are over 73 million active domains online. But there are more than 152 million inactive domains. What can you do to avoid having your e-commerce site become one of the millions of inactive sites? You have to use words to convince ... Read article
Branding and Business Identity - Image is Everything!
(Submitted by: Lisa Manyon)
Underestimating the importance of image is a common marketing mistake. When we talk about image in business, it encompasses a broad spectrum. Were talking about overall image of storefront; interior design, marketing materials, website and even ... Read article
Branding Essentials - Three Impressions Every Seven Days
(Submitted by: Tim Whiston)
The average citizen is exposed to thousands of ad impressions every day (statement based on U.S. studies). Most of us have learned to gloss over or look past the advertisements we are bombarded with as we go about our daily routines, so how can ... Read article
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