Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...
No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With ... Read article
Your brand is so much more than that cool little swoosh logo the graphic designer developed for you
Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very ... Read article
One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I realized that it is something too many people spend ... Read article
Branding is very important to companies nowadays. Through the brand, a company can communicate with its consumers. A brand is considered to be valuable if it elicits a positive response from its consumers. When a consumer sees a product with a ... Read article
Do you know how people look at your organization?
Let us take a quick brain-storm.
Whenever we think of an organization, the image (believe it or not we read images and not words) that comes to our mind first, is rarely that of ... Read article