The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school ... Read article
If youve always thought of a brand as essentially something thats created by marketers to enable them to charge more for a product or and have it stand out in a crowd, then the notion of personal branding would seem to be completely out of ... Read article
Whats the best way to get decision makers all on the same page when important marketing and communications outcomes are at stake? What can you do when design and branding decisions need to be made by a group especially by a group of executives ... Read article
The Think Tank we started a few years back got to the point that we needed to expand and go with the demand for new members or keep it small. Either way, we had to do some thing. After much thought we decided to try a little ... Read article
The branding of the park and recreation professional as the community service of choiceProviding the community experience that gets talked about is really the key ingredient of a successful service branding solution. By adopting a value ... Read article
